HERBAL/TRADITIONAL PRODUCTS IN THE NETHERLANDS
Herbal/traditional products are generally
regarded relatively highly by Dutch consumers due to the long-standing presence
of national brands such as Anta Flu (Pervasco BV) and the high level of health
literacy among consumers with regards to herbal extracts and medicinal plants.
This is also amplified by the growing distrust among consumers for big pharmaceutical
companies and the way they are perceived to "sell" health. This
phenomenon can also be related to the economic crisis that has led many to
question consumerism and seek a more "natural" and simple lifestyle.
The herbal/traditional products category fits into this as the products tend to
be accessible in terms of price and many have been used for generations.
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